Our love story with Douro River goes way back. Over a thousand days after our first collection here we are, back at where it all started. We’ve grown but we’re still the classic, laid-back, a bit nostalgic kids.

Happy to present our first linen collection, because linen is that awesome fabric we live in all summer long. The summer club is all about the family weekends in the river side, the sunset boat rides with friends, big tables full of smiles and all the greens from farm to table.

It’s the perfect summer portrait.

But don’t worry, we’ve upgraded to a summer club, but we didn’t forget where we came from. Enjoy our new activewear colors and shapes and the brand new colorful tracksuits. Because walks and workouts in the nature are part of the plan. Will u join our Summer Club?


About Us

Long story short! Two boys, childhood friends, born and raised in Porto, Portugal. They wanted to open a fitness club, but in their minds, this wasn’t just a gym. It was a giant cube (which means cubo(u) in portuguese) with big windows facing the ocean. Well… they couldn’t find anything that fulfilled their expectations (for now!) but that didn’t stop them. “What if c u b u fitness club had a little fitness boutique inside, and we start it already?”

And so they did. The dream of creating a fitness club didn’t fade away, it just grew into something bigger and better! They want to create a way of living, a lifestyle that is more than just a Gym or a sportswear brand. They’ll convince you that staying healthy is the coolest thing there is! And this is just the start.

So, will u join the club?