Rewind « FW 22/23

Rewind « FW 22/23

Rewind « FW 22/23

Ladies and gentleman, REWIND <<
Our FW22/23 collection is a Time Machine to GameBoy days. I mean! There’s something about those layd-back days that we can’t let go! Like that feeling of stillness, eating a bowl of cereal on our parents couch or the memory of that old hoodie holding on the chair (The throw-everything-chair).

Rewind « FW 22/23

And by the end of the day all that matter was to win that SuperMario game and to feed our Tamagotchis. It was the glorification on FUN era! That’s why we keep pressing that rewind button to TRY AGAIN. Remember we are the generation that never gave up after a GAME OVER.
We can’t take you back to your parents couch, but we have 100% cotton hugs in a shape of hoodies. Enjoy our FW22/23.

About Us

Long story short! Two boys, childhood friends, born and raised in Porto, Portugal. They wanted to open a fitness club, but in their minds, this wasn’t just a gym. It was a giant cube (which means cubo(u) in portuguese) with big windows facing the ocean. Well… they couldn’t find anything that fulfilled their expectations (for now!) but that didn’t stop them. “What if c u b u fitness club had a little fitness boutique inside, and we start it already?”

And so they did. The dream of creating a fitness club didn’t fade away, it just grew into something bigger and better! They want to create a way of living, a lifestyle that is more than just a Gym or a sportswear brand. They’ll convince you that staying healthy is the coolest thing there is! And this is just the start.

So, will u join the club?