Long story short! Two boys, childhood friends, born and raised in Porto, Portugal. They wanted to open a fitness club, but in their minds, this wasn’t just a gym. It was a giant cube (which means cubo(u) in portuguese) with big windows facing the ocean. Well… they couldn’t find anything that fulfilled their expectations (for now!) but that didn’t stop them. “What if c u b u fitness club had a little fitness boutique inside, and we start it already?”

And so they did. The dream of creating a fitness club didn’t fade away, it just grew into something bigger and better! They want to create a way of living, a lifestyle that is more than just a Gym or a sportswear brand. They’ll convince you that staying healthy is the coolest thing there is! And this is just the start.

So, will u join the club?